Virtual Assistant – THE Blog About Our Industry

About the Virtual Assistant industry for VAs and for clients

Getting Your VA Business Started

At one of the VA forums I moderate a new VA asked how to get started and stop procrastinating? The following is my answer to her and all of those who are seeking to get started in the Virtual Assistant industry.

Anything worth achieving isn’t easy but it is worth the effort. There are things you need to do to get yourself off your tush and stop procrastinating and I’ll share some of them here for you.

1. Get a reason to do it and it needs to be a reason that both consumes and empowers you – consumes you so it’s always on your mind and empowers you to take action. For me it was the desperate need to be home for my daughters as they entered into high school and no longer being eligible for after school care – I didn’t want them out on the streets so I came back home to be with them.

2. Set goals. I’ve been in business almost 14 years and goal setting is one of those important things I do at the beginning of each year. I have on the wall above my monitor right now, the goals sheet I created in January this year and I’ve achieved most of the items on that list. It’s like having a roadmap – if you don’t know where you’re going you could end up anywhere other than where you’d like to be.

3. Of the goals – make some business but set some personal goals too. Things that have meaning for you. One of my personal goals this year was to write a book and publish it – I didn’t know if I would achieve that or not. Just over 12 weeks ago that book was launched here in Australia and it is one of the most personally satisfying things I’ve ever done – but what I wrote about was based on what I’ve been doing for the past almost 14 years – working at home and caring for my family.

4. Spend time in the company of like-minded people. Being a member of VA networks will help you achieve that. Mixing and mingling with others who have similar goals and interests to you will help you move ahead but don’t leave it just to the virtual community. Seek out groups of people local to where you live, i.e. business networks that have business owners attending and spend time with them. They’ll not only be a potential source of clients for you but you will learn much from them as well.

Anyway, the above should help shift you from procrastination to action. Start setting goals now for the new year and then see what happens!

So, with 2008 almost here now is a good time (or at least once the Christmas rush has passed) to sit yourself down and start thinking seriously about what you want to do and achieve in the next 12 months. Then write it down and put it somewhere visible for you and others to see. Make yourself accountable! You never know what you can achieve till you try.

My name is not Katie!

I’m beginning to t’ink t’e letter ‘h’ ‘as gone on strike or disappeared… For mont’s now people ‘ave been calling me Katie or writing ‘dear Katie in t’eir emails and ot’er correspondence. But I’m sure I’ve seen it in ot’er words so w’y can’t t’ey see it in my name?

Someone did say to me that they were ‘h’ blind and just didn’t see it. I’d never heard of that before. I get it on the phone constantly whenever someone rings and asks for me by name. I’ll be at business events and my name will be in large letters on my name badge and still I’m called Katie. People will reply to my emails and respond to Katie (or sometimes Kathy). My name is right there in front of them.

It never used to happen – I’ve been Kathie for 50 years now so what changed and when?

People’s names are important and when you don’t take care to spell them correctly or when possible, pronounce them correctly, it can make the owner of that name feel like you are not really interested in what they have to offer or who they are.

Don’t get me wrong – people can make mistakes and not realise. And it’s easy to mispronounce a difficult name or one that is foreign to you, i.e. from another culture, but my name is quite ordinary and common in English speaking countries. However, it seems to me that my name has been Katie more this year than it has been Kathie and I can’t help wondering why?

What Kind of Clients Do You Service?

I thought it would be good to share on the type of clients I service and I invite other VAs to add comment here about their clients also. This is for the benefit of prospective clients who read this blog so they can see that ‘yes, we can look after you too’.

My longest term client has been with me for around 11 years now. She is a business coach, author, trainer and public speaker. So she has a variety of jobs for me such as maintaining her database (both computer based and online), website, shopping cart, distribution of products, registrations for workshops, nametags, preparation and binding of workshop materials, formatting and production of ebooks, ezine and newsletter, maintain blog and so on. Lots of variety and there’s actually a great deal more.

Other clients I provide services for include: more business coaches, public speakers, opera singer, theatre performer, architect, artist, play centre, business consultant to CEOs and MDs, Chamber of Commerce, mining club, community bank, human resources consultant, membership based group and a painting company (home decorator).

Much of what I outlined for the first client is repeated for many of the other clients although I do additional things such as data entry (spreadsheets), mailouts, internet research, broadcast emails, update a directory listing on a regular basis for a service based group and take minutes of a monthly meeting.

Do I see any of these clients face to face and if so, how often?

With the exception of the long-term client and the Chamber of Commerce, no, I don’t see the other clients face-to-face. The majority of our contact is via email and sometimes Skype (if overseas) or phone (if in the same country as me). Sometimes via fax and mail as well. There really isn’t a need to have that visual contact in order to provide the services I listed above. The longterm client I might see once a fortnight and the Chamber I meet with monthly for their committee meetings.

Some of my clients have regular weekly activities for me but the majority have a few items a month, or sometimes just now and then. So, whilst I do have a number of clients, they don’t all keep me busy on a daily basis.

Still So Much To Learn!

It doesn’t matter how long you’ve been doing something, technology is always bringing about change and new ways to do things. This means we must always be open to learning, experimenting and trying things out. Remaining locked into ways of doing things will soon mean we are outdated and that newer VAs and service providers will take up from where we left off.

Fortunately I’ve always enjoyed learning new software and exploring how existing software works. And if a client asks me to investigate something for them I willingly do it because, who knows? It could become a new service to provide. That has been the case for me with respect to database management with ACT!, blogging with Blogger and WordPress and now I’m learning about using Google Analytics. I had used it briefly but was unaware till recently that it was available in the Client Centre of my Adwords panel.

So, a new (to me) service I can offer to existing clients for whom I manage Adwords. And because I’m already set up with separate logins for each client it means they can have access to the information without it compromising my other clients’ accounts. For me it means not having to have yet another account with another username and password. I dread to think how many there are these days – lots. They’re documented but I’ve not added them up.

So, be willing to keep exploring and try things out. If you’re like me, over the Christmas period and things quieten down a bit, plan to do a bit of exploring and experimenting so you’re ready to hit the ground running in the new year with a new service or skill!

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