I know that many decide to cold call to get extra business, or even just to start out. Personally I’ve found that a very disheartening way to do things but I know that some really do excel at this type of communication and successfully achieve their objectives.
So, if you’re considering using cold calling as a form of drumming up business, may I suggest you learn from the following?
I just had a phone call from a guy (whose accent was difficult to understand and he spoke way too fast) wanting to know if I had a website for my business? I suspect he’s trying to drum up business.
My response to him was ‘how did you find me?‘ as I know all forms of advertising I do always includes my web address.
He answered ‘the Yellow Pages‘.
I told him our website is listed in the Yellow Pages with our advert. I hope he could hear the smile in my voice.
He said he was sorry for bothering me and hung up very quickly. mmm, think he might have been a bit embarrassed.
I think if people are going to do cold calling for business they really need to think it through and do a little bit of research first, don’t they? Hopefully he’ll be more observant for the next person he calls 
Written by Kathie Thomas - Visit Website
Gary Barber says:
Doubt it, sounds to me as if he was reading of a script, from a call centre, all he would have is the phone number (lifted from the yellow pages).
Mind you the point is still valid. I would even do a bit more research on the potential client before ringing them. Ensuring I knew as much as a could before I rang them.
Kathie Thomas says:
Thanks Gary, that’s possible, although he didn’t sound like the regular telemarketer I get calling. Same accent though, if you get my drift.
I hope if that is true he gives them feedback on my answer and/or his manager was listening in. It would be valuable for the company providing the list to actually qualify the list first.