| What have I been up to? |
Over the past month: Blogs, monthly newsletters, database management, assisting with Twitter and Linkedin, teaching people how to use Send Out Cards and assisting with Facebook pages.
I invite you to visit these pages and 'like' or subscribe if interested.
Stefan Kazakis Blog
Traffic Safe
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| Need a speaker? |
Kathie M. Thomas, twice nominated for Australian of the Year for 'setting high standards of excellence and contributing in ways that inspire the community' is also listed in Australia's Who's Who of Australian Women.
Kathie can speak at your next meeting, seminar, conference or church.
- Keynotes
- Motivational talks
- Workshops
- Webinars
Engagement bookings here.
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Photography by Kathie
Images available at the website
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We use and recommend...
The Cartridge Family to prevent Cart Attack. The Cartridge Family sells printers, genuine and compatible toners and inks across Australia and NZ. Proud partners with Dell and HP, The Cartridge Family offers fabulous service, a trading account and fast delivery.
Catering to large corporations and small business, as well as not-for-profits, The Cartridge Family will look after you for your printer needs. |
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Recent blog posts...
Getting your first client is an exciting thing, but scary also, and can take quite sometime to achieve. However, it is not time to relax after gaining this client. You need to continue marketing and find other clients and as each one comes along it gets easier and easier. You gain more confidence in the [...]
Periodically I feel the need to touch on this subject. I see business coaches talking to other business people about this also. The importance of your mindset when running a business. As with any industry, it's not just about how well you do a particular thing, or how much you know about it, it is [...] |
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Hi, Thank you, everyone, for your well wishes and words of encouragement in relation to my husband's recent accident. I am pleased to say, that after 7.5 weeks in hospital, he's finally home. Not yet fully recovered but well on the way.
I will have to get used to him being home fulltime now as he isn't yet ready to return to work and spends his days in the office at his own desk. It's been years since I've had to share an office. We could be in for an interesting time. :-)
I trust the past month has been kind to you. For those of us in Austraila it's now the start of a new financial year and tax time for many. And we've also been through the first month through winter. Hope the weather isn't being too hard on you. For those in warmer regions, I hope you're enjoying your summer.
Sincerely,
Kathie M. Thomas
Owner, "A Clayton's Secretary"
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Guest article |
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10 Tips For Growing Your Business
By Sharon Houlsey
1. Manage Accounts Receivable
Be courteous, but firm with customers. Most small businesses do not have the cash flow that allows the luxury of providing lines of credit to their customers. Track accounts receivables closely, and follow-up on past due accounts.
2. Have A Plan
Set goals, and have a plan with a time-line to achieve those goals. Support the plan with milestones and specific intended steps you need to take to attain the specified goals.
3. Analyze Data
Determine what is working, as well as what is not working. Also, consider what may not currently be a priority, but should be! Why pay for advertising that does not result in sales? Analyze web logs and sales data, and determine your ROI (Return On Investment). Get rid of the things that are not working, and focus on the things that are.
4. Adapt
Be flexible, and adapt to changing market demands and news. Small businesses, because of their size, can normally adapt far more quickly to changing market needs. So seize those opportunities quickly when they arise in your market.
5. Test New Marketing
Think outside the box and experiment with new marketing mediums and channels. Test new marketing initiatives to determine their effectiveness. By testing your marketing efforts, you may locate an under-served niche, which you can then take advantage of and claim as your own.
6. Spend Money To Make Money
Many small businesses are reluctant to spend their money unless absolutely necessary. But in most cases, you need to be willing to spend money in order to make money. Just be sure to spend wisely, and reap the rewards.
7. Consider Niches
Niche marketing can be very lucrative for small businesses. Larger companies normally go after the much wider "general" markets, while often ignoring those smaller niches, leaving them wide open for smaller businesses to take advantage of.
8. Communicate
Communicate with staff and customers. Use multiple channels to get your message out.
9. Listen
Listen to what your customers are saying about you and your products. Learn what they like, as well as what they don't like. Cater to their needs, and learn from them.
10. Build Your Brand
Brand recognition is not built overnight, but a strong brand and brand recognition is worth its weigh in gold, and has the potential to sell products for many years. Make every effort to establish your brand in your marketplace.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.
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