There is good value in learning as much as you can about the industry/ies your clients work in. If your niche is a particular industry this is even more important. Each industry will have a number of things to help educate people in that industry: newsletters, magazines, trade shows, industry association events and the list goes on. It makes sense, that if you want to provide the best value you can to your client/s in a particular industry, then why not subscribe to their online newsletter? Or … [Read more...]