Client Case Study #2

I met William a year after I started my business. He found me in the Yellow Pages after the secretarial service he’d been using moved out of the area. William was in his late 60s at the time and still a practising Export Trade Consultant with a government department. He ran his business from his home and would fax me his handwriting and I would fax back the typed document so he could fax it on to someone else. His handwriting was difficult to read but I got used to it and gradually, over time, grew to understand the words and terminology he would use regularly. I also developed templates of his letterhead, his business plans and all the regular types of things he would do.

We operated that way for 10 years before he finally stopped working. He still occasionally sends through personal letters and papers for me to type or will ring me to ask if I would research something on the internet for him and fax back to him.

If I ever doubted whether or not I should advertise in the Yellow Pages, it was shortlived. The work I got from him alone more than covered my advertising costs each year and he was not the only phone call I ever got. He was, most likely, the first call however. KMT.