On the VA forums I often see new VAs asking about whether they should design their own logo or pay someone else to do it, design their own website or pay someone else to do it, and so on.
I know they are new and probably not earning much yet but what price is your business worth to you? If something looks home made or unprofessional that is going to reflect on your business – people will view your abilities by what they can see and assume that the rest of your abilities are as mediocre.
But let’s look at it another way:
What if the people you are trying to secure as clients decided they would ‘do it themselves’ although you know full well you would do a better job and they would be able to spend that time making money doing what they do best? How would you try to convince them or demonstrate to them that it was worth investing in their business by engaging you as a VA?
mmm, I thought so. The same applies to you. If you do not have the skillset to do something for your own business then engage someone else who has. Spend the time you would have on that job, doing work for a client or something else in your business that you are equipped to do.
And remember that any expenses incurred for your business is a taxable item.
Why don’t you do what you do best and delegate the rest? It’s worth it!
Heidi Richards Mooney says
Kathie,
This is so true. I have seen this with many start-ups especially those that work from home. I think these home-made logos are a tell-tale sign of someone who works from home. Even though that is not a bad thing, perception in business is everything.
My mother used to say “fake it till you make it.” She meant to appear successful and success will follow. Its the Law of Attraction in Action. I cannot tell you how many times I have spent money I didn’t have and taken that leap of faith in business only to have it handed to me almost immediately following. Because I expect it to be so.
Great article and a worthy topic.
Thanks so much,
Heidi Richards Mooney, Publisher
WE Magazine for Women
Kathie Thomas says
Thanks Heidi, yes, there several ways of thinking about it. The Power of Positive Thinking comes to mind and also the RAS – reticular activation system – what you think about you are drawn towards. Works both positively and negatively.
I very much agree with what your mum said and I’ve heard others say it too.