Some of the VA forums I belong to have recently had discussions about new VAs who are copying the content of more established VAs and placing it on their website, unchanged. It is plagiarism and as far as I know, that isn’t legal. It certainly isn’t moral and can be very upsetting for the owner of the content.
Why does this happen and what can be done about it?
Well, it happens for a number of reasons. People like what they’ve seen and want to copy it as it will make them look more professional from the start. Whilst copying can be seen as a form of flattery, the reality is that copying content is breaking copyright – the right of the owner who owns that copy. We all know that there are probably only so many ways to explain what a Virtual Assistant is for example, but if someone is going to copy the explanation from another site, they should seek permission to do so and then acknowledge where the content came from.
What about when an entire copy of pages has been done, right down to business name, fees and so on? This is not only upsetting for the owner but is going to cause major problems for the person who did the copying. After all, when someone starts out in business they should be doing all the homework that helps them determine why and how they’re going to operate their business. You know, that business plan thing. So, if someone copies the rates of another VA, how do they know that those rates are going to be right for them? Have they verified that their own experience and skills match those of the person they’ve copied? Is their cost of living in their area the same as that of the person whose site they’ve copied? Not only that, how do they explain to prospective clients the way they operate and provide services? Not to mention the loss of credibility they’re going to experience when people discover that their site is a copy of another site elsewhere – this can often be discovered when the source of the website is viewed and that often reveals that the content has been copied from elsewhere.
When you are new in business thinking about how you’re going to operate, what services you’re going to provide, how you charge rates and so on is all part of the process of the business planning and development. If you copy that information from elsewhere and not put the thought and planning into it, you’re going to come unstuck. Not only that, your ethics will come into question, not just from your clients but also from the VA community in general and you’ll find yourself ostracized. Not a good start to your new career!
For those who believe their site has been copied there are things you can do. Firstly, you should contact the owner of the other site – they might not know that what they have up there has been copied from your site – especially if they’ve engaged someone else to do their site, which is often the case. A well-meaning friend or family member is shown examples of sites by the site owner, and they simply just go in and copy and paste content (and sometimes the design) and purchase a similar sounding domain name, and voila! They have an online presence. In most cases the owner will be suitably embarrassed and apologetic and get it changed quickly.
You could contact the web host and advise that a site they’re hosting has stolen content – they might decide to intervene.
But if the owner of the site doesn’t remove the content you might have to contact a solicitor to send a ‘cease and desist’ letter on your behalf.
Sites you can visit online that might help you protect your content are:
Copyscape – You can use this service to see if anyone has copied your content and then elect to use their service to protect your content.
Plagiarism.org – Worth exploring as you can find out about different technologies to assist you.
WaybackMachine – This will help verify the content of your site and how long ago it was up there. My own site has been growing since April 1996 – the earliest it shows on this website is December 1998 – boy am I glad it doesn’t look like that now!
Google Alert – I use this to alert me when content, key phrases or even my name is published on the web somewhere so I can track any references to my business or myself.
Article Checker – this is new and not yet proven, but if it does what I think it does, it will assist in proving who the first was to post content on line.
Your own web stats will most likely alert you to when your website has been copied and saved on someone’s hard drive. It amuses me to see I’ve had registered hits viewing my site, referencing ‘caroline’s c drive’ or similar. They haven’t removed my counter coding and I immediately know what’s taken place and keep an eye out for any new possible site uploads that might mean my website is about to be copied online elsewhere.
And finally, some advice from ‘Random Lawyer’ about copying. He advises not to do it!
Above all, as a website owner, it means we need to remain vigilant and be aware that some ‘copying’ is an innocent action and not full of malicious intent but there are some out there simply in the race for financial gain and they’ll do anything they can to get it. If you are going to follow up someone who has copied your content, it would be best for you to print a copy of their site so you have that for evidence should you need it. KMT
virtual assistant, building a VA business, website copying, content copying, copyright, Copyscape, plagiarism
Jonathan Bailey says
One thing I would add is that you should be prepared to file DMCA notices with hosts in order to get illegally copied content taken down. Without a proper DMCA notice, most hosts will not act or even respond.
If you need help with that, there are many great sites on the Web that can offer templates and advice, including mine.
Hope that helps!
kathiemt says
Tell us about DMCA notices Jonathan – I must admit I’ve never heard of them. Are they country specific or global?
Tammie says
Hi Kathie – this is a great post, thanks, with some really useful links. I have had two instances of some of my FAQs being copied, and I recently noticed another VA’s new logo that was almost identical to the one I’ve been using for years – very frustrating! I changed my logo and the business had a facelift accordingly, but it is very frustrating and just too difficult to prove. It’s definitely worth protecting our web pages as much as possible however, as I am aware of several training organisations for different professions which use comments such as “adopt and amend” to their students which, in my eyes, is a lazy way to create a website. I am all for researching other websites for comparisons etc, but copying, or even using something and changing a few words here and there, is just downright unnacceptable. Thanks again for the great post.
kathiemt says
You should never have to change your logo or give your business a facelift to accommodate someone who has copied Tammie – doing it because you have been planning to is ok, but to do it because of someone else isn’t. I forgot to mention about Trademarks but that is really important too – I have my logo trademarked as well as my key phrase and business name.
Gita says
I found your Blog very interesting. I hadn’t even thought about copying the content of someone’s site direct from their Website to the hard drive. I always thought it would have to be retyped from the site or from a printout. This direct copying makes it too easy. So I tried it with yours and it worked beautifully (alas!!). Please note that I was only testing and I assure you that I have deleted it. All in the name of research. Productive research, I might add.
Then I did a quick search about making Web content “uncopyable” and came across Plone, a Content Management System. Their Website lists a number of sites that have used Plone. I tried copying content from those sites and couldn’t. Using CMS software may not stop content being copied but at least it will make it more difficult.
The site address is http://plone.org/
Lots of information plus downloads but no costs. So I started downloading the program to see if any costs were listed. Nothing came up so I’m not sure if the download is the full version. But it would probably be adequate for a Web Design enthusiast like you to try.
Then I read on Wikipedia that Plone is free since it is open source software.
Some comments from the user of another CMS software who provides a comparison.
http://www.ozzope.org/zopenews/Manila_Plone
Also look at the following forum where participants have done the hard work of sourcing alternatives.
http://www.thescripts.com/forum/thread468022.html
Linda says
Hi Kathie,
Again I have to say that your good and you do your homework. I am in the process of building my website and have checked out other sites on a comparison basis. But, yes, I have thought about how sites would be easily copied or downloaded, but I myself have not done it for that reason, I check out other sites just as a reference tool. I am glad that there are some ways that we can protect ourselves from this malicious on going lazy way to create a website thing that is going on in cyberspace right now…….as I have for myself have seen several sites with the same content as another site that I have visited. And let me just say that everyone’s vision is not quote on quote the same.
Garry Egan says
Hi Kathie
I am the owner of ArticleChecker.com and I wanted to let your users know that the tool we created was for the very purpose of finding out who was first to post your content.
Thanks for your review.
We maintain a near-ad-free model and are dedicated to helping protect your content.
Kathie Thomas says
Exactly what I thought. Thank you so much for letting us know Gary – this will be a very useful tool.
Leslie says
Hi Kathie,
First of all, I want to thank you for the great research on plagiarism detection. It became really urgent problem for writers. I’ve tried some of the checkers you’ve mentioned here, but now I use http://www.plagtracker.com to avoid any duplications.