Marketing Your VA Business

I was asked over the weekend by a new VA, the following two questions:

1. How do you know how many potential clients you should market yourself to? In terms of income I would perhaps prefer to have one particular client that I work for on a regular basis and then pick up other work as and when I can.
and,
2. Should I simply saturate the market with advertising material – on the flipside if it does get busy I might end up turning clients away.

Kristen
First Legal Support Solutions
Email: [email protected]
Web: www.flss.com.au

This is my answer to that VA:

First thing – important that you definitely have more than one client for your income. If a client provides 80% or more of your income they could be deemed as your employer by the ATO (Australian Tax Office) and both you and the client would have some challenges regarding taxation, super, insurances, WorkCover, etc.

Now, to market yourself – I say keep marketing all the time. If you get more work than you can manage at any one time you can either pass it onto another VA or subcontract to another VA, or even perhaps engage a part-timer to come to your office. All businesses have their ebbs and flows and so the busy times will help carry you through the quiet times.

It is good that you’re thinking ahead because this will help you when the busy time comes. KMT