What you feed grows, what you starve dies

I was just climbing out of my car after visiting my business coach when I heard the final sentence of something on the radio and it caught my attention.  The guy was saying ‘remember, what you feed grows, what you starve dies’.

This is such a profound statement and hit me straight away.  It was very relevant to the plans for my Virtual Assistant business and where I want to take it next, after having been with Stuart for the past hour.  We’d been talking about the progress of my Virtual Assistant Network, the VA coaching, my books, clients and other parts of my business that have developed over the years and what my future plans could hold.  I am beginning to see I can spend more time on marketing, promoting and mixing and mingling with people instead of being in my office fulltime as I have been for the past 15 years.  The thought kind of excites me.

Hearing what the man on the radio had to say made me realise that perhaps my not being out as much as possible in the past doing these things may mean I’d let my ‘marketing’ starve – or at least I hadn’t been feeding it as well as I could have been.  But having been in the office fulltime and supporting clients meant I had fed the ‘client side’ of my business well.  My mind was obviously working on this new thread.

However, as I thought further upon this statement, it also hit me that the above statement works on both a positive and negative level as well, if you think about the negativity that is out there and which often can be pointed towards you – do you feed that negativity by reacting or starve it by ignoring it or being proactive? It kind of depends on the mood I’m in but there are times when I’m more reactive than proactive and perhaps I’ve fed the wrong thing without interntionally doing so.

What about you?  Are you feeding what needs to grow or are you starving it – the parts of your business that need to grow that is?  Or are you feeding the negative things around you, thereby convincing yourself that all is against you?  It’s just possible that you’re feeding the wrong thing!