When the work load is low…

… what do you do?

Believe it or not, it has happened to me, just as it has everyone else at some stage.

Why does this happen?  I believe it’s because we get complacent when we are busy and we stop networking, stop marketing and we stop connecting with people.

The momentum is hard to establish at the beginning but once it is going, it’s best not to let it stop.  Because around 3 months later work will start to dry up and things get quiet again. You have to keep feeding the funnel that you often hear marketers talk about.

So, what do you need to do?

• Keep talking to people
• Keep networking with people
• Keep going out and meeting people
• Keep chatting to people online
• Stay visible
• Remain active

And if you get more work than you can handle personally, then those VAs you’ve been making friends with in the VA forums or networks are your best allies for supporting you in your business and assisting you in looking after clients.

All businesses have their ebbs and flows but if you keep doing what works, even when you don’t need it, then there will always be something coming to your business.